Popular Science

I remember watching Juan Enriquez’s Ted (Technology, Entertainment, Design) Talk a couple years ago. Even in 2007, this Ted talk is years ahead of everyone else:


 In the most current issue of Popular Science, Juan Enriquez’s article, The Glory of BIG DATA, discusses the ‘leap’ experienced within the realm of data. “In 2010 we played, swam, wallowed, and drowned in 1.2 zettabytes of the stuff, and in 2011 the volume is predicted to continue along its exponential growth curve to 1.8 zettabytes. (A zettabyte is a trillion gigabytes; that’s a 1 with 21 zeros trailing behind it.)” 

I remember reading Carl Sagan’s book, Billions and Billions. I was astonished by the vast proportions of perspectives available. Now “billions and billions” surrenders to “zettabytes”? Awesome? Google is booming: “The company has already gathered enough data–some 500 billion words from more than five million books–to plausibly claim the emergence of a new science, culturomics. Eventually the coinage, evolution and decline of every word and phrase could be traced across centuries… (Google’s) effort is to create as complete a census as possible of the published word since 1500.”  

Enriquez is clear and insistent: The massive amounts of digital data is being integrated with biology, “All digital data can be coded into life-forms, and all life-forms can be coded as digital data.” To think and act ecologically, the industrial practice of using brute force to extract concentrated sun-light from coal and oil must yield to processes of bio-power and biomimicry. In the present ecolution, energy is grown from synthetic life-forms and data is stored, “in the gene code of a few bacteria.” 

God Bless the Integral Age!  


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